This September was the official launch of Natucain across Belgium, the Netherlands and Luxembourg. With a green online lunch, the brand welcomed some of the top 30 hairdressers of the region to a webinar with Stefanie Seyda, the scientist and founder behind the unique MKMS24 molecule, as the host. The ground-breaking technologies included within Natucain drew in huge numbers of orders from across the region and proved an instant hit!

WHAT PERSONALLY INSPIRED YOU TO DEVELOP NATUCAIN?

I am a fan of active ingredient cosmetics. This is where medicine and biochemistry come together perfectly. Back in 2008, I worked on the first launch of an eyelash waxer and during this time I also learned a lot about the cosmetics market, especially the needs of customers. As a medical doctor, I know what makes hair grow and look beautiful and with this knowledge so many people can be happier and more beautiful.